Digital Marketing / Promoting / Online Marketing are among the most used terms of the marketplace today. However, it is sadly just a number of jargon for most of people who hear it and then use it to convey their view. What exactly is digital marketing and what part of it important for today’s business person? We’re here to break it down for you in the simplest words possible.
Online Marketing is simply marketing of your product or service onto digital platforms so as to contain onto your loyal consumers as well as increase easy reach to new potential target audience immediately.
That is the software. That is what Online marketing was. There are some further questions need attention to solve your confusion; such as:
Is digital marketing the same as social media marketing?
The answer is yes. Digital / Internet marketing is a wider concept accompanied by social media marketing in the sense that, all user generated content platforms are available digitally i.e. over the internet. However, there are other platforms that fall under digital marketing rather than social media marketing.
What are the concepts and platforms of digital marketing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing promotions. This concept is called “Search Engine Marketing” or Search engine optimization.
Search Engine Marketing is marketing of your product on motors like google such as Google and Bing by Yahoo. This platform is of utmost importance for businesses that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Seo. Search Engine Optimization is a technique of developing your website’s content in wherein allows the search engine’s algorithm to crawl and test your website efficiently. It’s a way to get higher rankings associated with search results on the search engine; helping us to possess a better hand at SEM.
SEO is a primary necessity of any and every site owner as it can help stand out one of several sea of websites we see in these modern times.
Social Media Marketing is a concept that comprises of campaigns designed to market your product or service on social media platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it comes to products that have a B2C segment.
There is an interesting concept called Re-marketing in Internet marketing which enables us to reach in order to the potential consumer base multiple nights. It can be seen as all the consumer on various platforms, websites and showing your personalized ad copy these so as preserve reminding them with regards to their visit to price of running.
This also enables us to concentrate on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds and a lot more.
However, for a great digital / Promoting experience, a campaign needs to be developed using all of the above mentioned channels.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771